With its constant innovation, Google has recently establish a Google+ for business, way for business to connect to their clients on Google +. Its concept is similar to that of a Facebook Fan Page where you can discuss, share, and promote about your business to the people that are connected to you.
Similar Concept, different application
To start, you need a Google+ personal profile to set up a Google+ page. Then you can fill out details and start making recommendations.
The advantage on Google+ is your recommendation will show in search results. Example, when you recommend a restaurant on your page, and a person you are connected with searches for places to eat, then your recommendation will appear in search results. You may have noticed that ads, and search results on Google have the plus button appearing, this is placed to make recommendations and sharing convenient.
Getting Started
Your Google+ Page can be used to share news and information to people that is in your circle. You can share information that is not necessarily about your brand/products. You can provide relevant and timely ideas, stream related videos and images or engage in discussions. You can also choose the people in your circle that you want your feeds to be shown. With this, you can customize information that you will share, varying it from one audience to the other.
Google+ also features a Direct Connect. It means that if you have a business page, people can directly follow you by typing “+” then your business name on Google search.
Although Google+ is very new, it has potential and might work better than Facebook Fan Pages. But it is important to have a social media strategy for business, before engaging in Google+.
Google+ Page and your business
Google is not only going global, it is definitely going social. Nowadays, search engine ranking is not merely about getting backlinks. You can do better by finding means and creating strategies to make your content more “shareable” in social communities.
As more and more people actively participate in social media, this is potentially where a solid backlink could come from. Having backlinks coming from variety of sources and reputable websites, like social media sites is what business owners should look at.
As of today, Google already owns Youtube and Google Places, which means, integration is very much possible. Who knows in the near future, search engine will be integrating social signals. Make sure your business is in the right place when it happens.
Similar Concept, different application
To start, you need a Google+ personal profile to set up a Google+ page. Then you can fill out details and start making recommendations.
The advantage on Google+ is your recommendation will show in search results. Example, when you recommend a restaurant on your page, and a person you are connected with searches for places to eat, then your recommendation will appear in search results. You may have noticed that ads, and search results on Google have the plus button appearing, this is placed to make recommendations and sharing convenient.
Getting Started
Your Google+ Page can be used to share news and information to people that is in your circle. You can share information that is not necessarily about your brand/products. You can provide relevant and timely ideas, stream related videos and images or engage in discussions. You can also choose the people in your circle that you want your feeds to be shown. With this, you can customize information that you will share, varying it from one audience to the other.
Google+ also features a Direct Connect. It means that if you have a business page, people can directly follow you by typing “+” then your business name on Google search.
Although Google+ is very new, it has potential and might work better than Facebook Fan Pages. But it is important to have a social media strategy for business, before engaging in Google+.
Google+ Page and your business
Google is not only going global, it is definitely going social. Nowadays, search engine ranking is not merely about getting backlinks. You can do better by finding means and creating strategies to make your content more “shareable” in social communities.
As more and more people actively participate in social media, this is potentially where a solid backlink could come from. Having backlinks coming from variety of sources and reputable websites, like social media sites is what business owners should look at.
As of today, Google already owns Youtube and Google Places, which means, integration is very much possible. Who knows in the near future, search engine will be integrating social signals. Make sure your business is in the right place when it happens.